Client Project
BRIEF: Khushi Crochets, a small crochet business, is in need of a brand identity catering to its current target audiences' expectations of the brand.
CLIENT: Khushi Crochets
CONCEPT: Branding, Logo Design, Brand Design
YEAR: 2023
APPLICATIONS: Adobe Photoshop, Adobe InDesign, Illustrator, Procreate
REFLECTION: Initially started as a personal passion project, Khushi Crochets is a
small business owned and managed by myself where I create and design custom handmade crochet clothing and accessories. Later, as a part of a university brief, I got the chance to expand Khushi Crochets with Khushi Mali as its parent brand.
small business owned and managed by myself where I create and design custom handmade crochet clothing and accessories. Later, as a part of a university brief, I got the chance to expand Khushi Crochets with Khushi Mali as its parent brand.
The brand logo utilises meticulously morphed crochet essentials and initials with a colour palette curated from existing clothing pieces to represent the brand effectively. I also got to learn and experiment with 3D for the very first time and designed the 3D elements in addition to some of my mockups myself.
Rather than using the same mainstream mockups that most designers use for their designs, this helped me create and showcase my designs in their own unique ways which was quite a fun and rewarding experience. As my first attempt at 3D, I was quite satisfied with the results, and will definitely continue learning about it further.
Clothing Tags: A 3D mockup designed by me
Crochet Hook: A 3D mockup designed by me
Crochet Hook, Darning Needle, Stitch Markers, Clothing Tag: Additional 3D mockups in the stationary set designed by me
Style Guide:
